Each type of visual aid has pros and cons that must be evaluated to ensure it will be beneficial to the overall presentation. Before incorporating visual aids into speeches, the speaker should understand that if used incorrectly, the visual will not be an aid, but a distraction.
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
Front matter, or preliminaries, is the first section of a book and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed or printed, on either display pages or blank pages.
Personal response depends on the viewer’s individual thoughts and values. This might be sometimes in conflict with cultural values. Also when a viewer has viewed an image from a personal perspective, it is then hard to change the viewer’s perception of the image, even though the image can be seen in other ways.
An image’s view can arise from the history of the use of media. Some images are viewed differently due to the use of different (new) media throughout times. For example: The result of using the computer to edit images (e.g. Photoshop) is quite different when comparing images that are made and edited by hand.
The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc. are the symbolization of the image. The cultural perspective can also be seen as the semiotic perspective.